The AI tools can, with high level of accuracy predict the next best action for achieving multiple media buy & sell goals. Capabilities to churn through multiple data nodes, has revolutionised the insights at scale. Most of the campaign goals today are AI /ML driven in adtech. ai-ml is as good as the data it gets. A good data strategy makes all the difference in output of AI/ML. Some of the techniques used are Feature Engineering, Clustering, Classifications among others. You can consider the tools to solve problems of automation & efficiency for all types of campaign goals such as branding, cpm, cpc, cpa & kpi.